Corporate Hospitality bei Sportevents: Konzeption eines - download pdf or read online

By Stefan Walzel

Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der company Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schlägt auf dieser foundation substitute Forschungsdesigns zur empirischen Effizienzmessung von company Hospitality bei Sportevents vor.

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Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells (Event- und Impaktforschung) (German Edition) by Stefan Walzel


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