New PDF release: Campaigns That Matter: The Importance of Campaign Visits in

By Jay Wendland

Every 4 years american citizens are inundated with crusade actions from applicants trying to develop into the following president of the U.S.. An under-researched quarter of those crusade actions are crusade visits—rallies, city corridor conferences, and candidate meet-and-greets for instance. just about all applicants behavior visits, but we don't have a superb figuring out of the way they have an effect on electorate. Wendland tackles 4 colossal questions all through Campaigns That Matter: 1) Do campaigns subject? 2) Are crusade visits strategic? three) Do visits aid mobilize electorate? four) Do visits influence candidate choice? utilizing a distinct set of information that incorporates all visits performed in the course of the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how those visits affected electorate in comparison to conventional measures of ads, crusade spending, and momentum. In doing so, Wendland has supplied us with a extra accomplished photo of the way electorate make judgements within the balloting booth.

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Campaigns That Matter: The Importance of Campaign Visits in Presidential Nominating Contests by Jay Wendland

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