Read e-book online Battle of Symbols: Global Dynamics of Advertising, PDF

By John Fraim

Symbols more and more dominate foreign communique. Their strength was once verified via the occasions of Sep 11 and the conflict opposed to terrorism. but few comprehend them. Now, greater than ever, it is very important comprehend symbols in an international context.

In his new e-book conflict of Symbols, John Fraim examines September 11 in gentle of world symbolism. whereas the occasions of 9-11 represented the start of the conflict opposed to terrorism, Fraim notes “the genuine ’battle of symbols’ begun lengthy earlier than September eleventh and may proceed lengthy after the autumn of the Taliban regime or Saddam Hussein.”

The booklet observes the reaction of the yank symbolism to the occasions of September 11. As Fraim notes, the occasions of Sept. 11 provided a unprecedented chance to watch how American symbols are created (by Madison street ads and Hollywood entertainment), communicated (by big apple media) and controlled (by Washington public relations).

One of the extra hopeful results of 11th of September was once the instigation of a world discussion concerning the energy of symbols. From this carrying on with discussion the United States and the realm have won a brand new expertise of the growing to be energy of symbols. no matter if this expertise will result in a brand new knowing of symbols on a countrywide and international scale is without doubt one of the most vital questions dealing with the USA (and the realm) today.

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Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media by John Fraim

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